The State of Consumer Sentiment in USA Today

Analyzing Digital Conversations and Consumer Survey Data

502K+

Digital Conversations Analysed

10,000

US Consumers Surveyed

Overall Tone & Sentiment

A quick read of the 502K+ digital conversations shows where discussion concentrates. Overall tone in these conversations suggests that the mood is net-negative with eroding trust as consumer behavior drifts towards resilience and a sizeable neutral/watchful layer still indicating hope.

Net Sentiment Index (NSI)

-48

Positive

16%

Negative

64%

Neutral

20%

Net Sentiment Index (NSI) = Positive Sentiment % - Negative Sentiment % (Scale 0 - 100)

Conversation Themes: Sentiment vs. Share

Vertical position indicates **Net Sentiment Index (NSI)**. Bubble size indicates **Share of Conversations**. Color indicates sentiment on a gradient from Red (Highly Negative) to Green (Highly Positive).

Conversation Themes At a Glance

Theme NSI Share of Conversations (%)